Selling Sugar Water or Changing the World?

What product are you selling? I mean, really. I began to wonder. I was watching football with my brother-in-law who was commenting to me the strategic moves between players, and I started to appreciate the beauty in the game that I hadn’t seen before. So I wondered; how do you describe the game of football to an alien from outer space? Come to think of it, how do you describe anything, a car, a hard disk…? It dawned on me there were three levels of descriptions…

A Faustian Bargain

It used to start with a problem, a problem that needed to be solved. In the 16th century, for example, astronomers had difficulty seeing clearly the planets and stars they were observing. So they invented more powerful telescopes. It sounds simple enough; you are faced with a problem and then you devise a solution. Now,... Continue Reading →

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